and now on Cablevision's iO International," said Penny Yogiraj Sandhu, President & CEO of Jus Punjab. "Over the past two years JUS Punjabi has already created a valuable brand in the South Asian TV market, available to millions of homes in the U.S. "We believe that JUS Punjabi will be a popular service among our South Asian customers, and coupled with Optimum Voice World Call, which allows users to call around the world for one low flat-rate price, makes Cablevision's international products an outstanding value for our customers." "Cablevision is pleased to add this exciting new service, our first Punjabi-language offering, and our 13th in-language option, as part of Cablevision's iO International category," said Gary Schanman, Cablevision's senior vice president of video product management. The programming line-up also includes religious and spiritual programming including daily Shabad Gurbani, Nitnem, Katha from India and from local Gurudwaras, and interviews with local politicians and celebrities and special programming aimed at women and young viewers. JUS Punjabi also features locally produced programming from its broadcast facility in Long Island City, New York, including live talk shows on topical subjects and local issues, as well as coverage of community events in the tri-state area, the U.S., and Canada. In addition, the channel airs daily Punjabi News Bulletins directly from India covering all the latest news from Punjab, Haryana and New Delhi. JUS Punjabi features Punjabi language programs like Virsa, Tawa.Com, Ek Mulakat, Paraji Bachke, Khabran Bollywood Diyan, and Punjabi Pop. JUS Punjabi joins other major South Asian content available as part of iO International, including Sony Entertainment Television Asia, TV Asia, ITV Gold and Zee TV, and Bollywood Hits on Demand. The new channel, which features popular Punjabi language programs, is available on Channel 248 for iO TVĀ® customers across Cablevision's service area. (NYSE: CVC) announced today the addition of the first American-Punjabi television network, JUS Punjabi, to its comprehensive iO International programming lineup.
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